Put aside everything you think you already know about content marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?
Join us for the Feb. 12 keynote program when Robert Rose, chief strategist at the Content Marketing Institute, will cover how brands become remarkable using content-driven experiences — and work toward a content marketing mission as a core piece of their strategy. Together, we walk through building the next, new business case for content marketing and the actual companies that are already getting it done.
Thursday, February 12, 2015
11:30 am – 1:45 pm
Content Marketing Institute
In his roles as chief strategist for the Content Marketing Institute and senior contributing analyst for Digital Clarity Group, Rose innovates creative and technology strategies. He has worked with large companies such as 3M, Abbot Laboratories, AT&T, Allstate Insurance, Staples and Petco, helping each tell its story more effectively.
Rose has been named No. 6 in the list of top 50 content marketing influencers. He is a regular columnist for EContent Magazine and a contributor to Chief Content Officer magazine, iMedia Connection and CMSWire. In addition, he co-hosts the podcast “This Old Marketing” with Joe Pulizzi. Rose and Pulizzi’s 2011 book, Managing Content Marketing, is widely considered the owner’s manual of the content marketing process — it’s been translated into numerous languages and spent two weeks as a top 10 marketing book on Amazon.com.