The fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America report from Content Marketing Institute and MarketingProfs states that B2B content marketing now accounts for 30 percent of today’s marketing budget.
Content Marketing Institute
Joe Pulizzi is a content marketing evangelist, speaker and author. He’s the founder of the Content Marketing Institute (CMI), which produces the largest in-person content marketing event on the planet, Content Marketing World. He has spoken in more than 200 locations and 10 countries around the world advancing the practice of content marketing. He’s written a new book, “Epic Content Marketing” and co-authored two other books: “Get Content Get Customers” and “Managing Content Marketing.” If you ever meet him in person, he’ll be wearing the color orange.