Content marketing can be a game changer for your business, setting you apart from your competition by establishing you as a leader and helping to build and maintain lifelong customers. Content is the backbone to search marketing, in-bound marketing, email marketing and user experience. Content creation for B2B and industrial companies is typically even more challenging to create, but when done correctly, great content will not only improve all marketing channels, it can provide results for years.

Date: Thursday, January 28, 2016

Time: 7:30 am – 9:00 am




Ben Pipkin
Interactive Marketing Specialist
Top Floor

As the interactive marketing specialist at Top Floor, Ben Pipkin works with a large portfolio of clients on digital strategy, content creation and promotion, and marketing analytics. He also serves as product manager for Top Floor’s email marketing practice and is charged with staying on the cutting edge of new technologies to help clients elevate their marketing results