Business Marketing Association Milwaukee Announces 2014 Scholarship Recipients

BMA Milwaukee has awarded its 2014 BMA Milwaukee Scholarships to Mitch Alexander, a junior in marketing at the University of Wisconsin-Milwaukee, and Darinka Vrtikapa, a global MBA candidate in international business and marketing at Concordia University.

The two students were selected from a diverse pool of applicants who showed achievement and potential in business marketing communication. Underwritten by Traction Factory, a Milwaukee-based advertising agency, BMA Milwaukee provided each recipient with a $1,500 scholarship to support their ongoing education.

 “Traction Factory is pleased to have partnered with BMA Milwaukee in this investment in the future of creativity in our community.  I have no doubt that both recipients will continue to raise the bar through applied classroom learning and involvement in BMA Milwaukee programs for years to come,” said Scott Bucher, president at Traction Factory.

“The blend of academic achievement and civic leadership demonstrated by this year’s recipients mirrors the principal values of this scholarship,” stated Christopher Vitrano, president of BMA Milwaukee and CMO at Nelson Schmidt.

“The Milwaukee chapter has a legacy within BMA nationally of being a pioneer voice and advocate for higher education engagement. Our annual scholarship competition underscores our commitment to continuously cultivating and supporting the next generation of leaders for our industry,” said Vitrano.

Through its university outreach programs, BMA Milwaukee assists with career development by providing quality educational and experiential events for college students studying marketing communications. The Chapter also offers programming that supports recent graduates and young professionals who are looking for development opportunities.

About BMA Milwaukee:
BMA Milwaukee is southeastern Wisconsin’s leading professional resource for B2B marketers and communicators. The Chapter offers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers.

About Traction Factory:
Traction Factory is a creative marketing agency built upon achieving one primary goal: momentum for its clients and itself. It believes in putting the client out front, always doing the best and right thing, and is passionately committed to making a positive impact on client business.

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