October 17, 2014
By now you have received the announcement from Steve Liguori, chairman of BMA’s national board, about the proposed acquisition by the Association of National Advertisers (ANA). Please take a moment to read Mr. Liguori’s email, or read more in this morning’s New York Times article.
Joining with ANA is an important decision for growth of BMA nationally. BMA Milwaukee’s expectation of the change is in the enhanced value that we’ll be able to deliver to our members. We’ll be able to benefit from the established infrastructure, resources and intellectual capital that ANA can provide. For instance, we will enjoy access to the organization’s Marketing Research Center, a deep library of industry research and insights, as well as local and national events and webinars, training and career development opportunities.
As president of BMA Milwaukee, I want to assure you that along with the board of directors my first priority as we move forward is you. We are proud of the more than 90-year legacy we’ve built together as the oldest local chapter of BMA, and know that as we continue to evaluate this opportunity we will advocate on your behalf to preserve the value and vision you’ve come to expect.
In November, you will be asked to cast your vote in favor of the agreement between our two organizations. To remain as informed as possible, I encourage you to spend time reviewing this morning’s communications, and to watch for additional information from me in the coming weeks.
Thank you for helping to make BMA Milwaukee a leading community for B2B marketers and communicators.
If you have any questions, please do not hesitate to contact me.
President, BMA Milwaukee