News & Press

The Latest from BMA MKE

 

BMA Milwaukee Announces 2016 Bell Award Winners

April 22, 2016

BMA Milwaukee celebrated the best in B2B marketing at the 2016 BMA Milwaukee Bell Awards, held Thursday, April 21. A national judging panel reviewed approximately 131 submissions to name one best of show, 23 Bell Awards and 42 Excellence Awards. 23 different agencies, corporate marketers and vendor partners received awards. Nearly 170 professionals joined BMA Milwaukee…

The Value of Enhanced On-site Search

February 18, 2016

Giving Your Website Users What They Want – Right Now! The two primary website navigation methods: self-navigation and on-site search both have an important place in the consumption of modern website information. There has been a longstanding debate between user experience (UX) professionals on the merits of user-directed navigation and the website search function. Website…

BMA Milwaukee Announces 2015 Bell Award Winners

April 24, 2015

BMA Milwaukee celebrated the best in B2B marketing at the 2015 BMA Milwaukee Bell Awards, held Thursday, April 23. A national judging panel reviewed approximately 135 submissions to name one best of show, 22 Bell Awards and 40 Excellence Awards. More than 20 agencies, corporate marketers and vendor partners received awards. “For more than 25…

Business Marketing Association to merge with Association of National Advertisers

October 20, 2014

The Business Marketing Association (BMA) will become a division of the Association of National Advertisers (ANA), pending a member vote in November. “[This partnership] will allow us to further advance the business-to-business (B2B) marketing profession and the expertise of our members,” said Steve Liguori, chairman of BMA’s national board of directors, in a message to…

Message from BMA Milwaukee Regarding ANA Acquisition

October 17, 2014

October 17, 2014 By now you have received the announcement from Steve Liguori, chairman of BMA’s national board, about the proposed acquisition by the Association of National Advertisers (ANA). Please take a moment to read Mr. Liguori’s email, or read more in this morning’s New York Times article.  Joining with ANA is an important decision for growth of BMA nationally. BMA Milwaukee’s expectation of the change…

Johnson Controls CMO Highlights Value of Brand Storytelling at BMA Milwaukee Connect2 Event

October 3, 2014

Engagement is more important than ever before, and business-to-business (B2B) companies are using brand storytelling to cut through the morass of the market and connect customers directly to their brands.Kim Metcalf-Kupres, vice president and chief marketing officer of Johnson Controls, will share the role that brand storytelling plays in customer engagement during “How Johnson Controls…

BMA Milwaukee Announces 2014-15 Keynote Speaker Series

September 4, 2014

Business-to-business (B2B) firms expect marketing budgets to rise in 2014, with marketing executives predicting budgets to increase by 6 percent on average, according to the Forrester Research/Business Marketing Association (BMA) study “Focus B2B Marketing Budget Gains on Business Outcomes to Succeed in 2014.” Despite their optimistic outlook, marketing executives still face challenges to justify their…

BMA Milwaukee Names 2014-15 Board of Directors

August 27, 2014

The Business Marketing Association (BMA) Milwaukee chapter has announced its board of directors for the 2014-15 program year, which includes a cross-section of talent from local corporations and agencies. Andrea Hubbert, principal at Hub+company, will lead the association as president. She is the first African-American woman to serve as president of the BMA chapter. “As…

Business Marketing Association Milwaukee Announces 2014 Scholarship Recipients

May 15, 2014

BMA Milwaukee has awarded its 2014 BMA Milwaukee Scholarships to Mitch Alexander, a junior in marketing at the University of Wisconsin-Milwaukee, and Darinka Vrtikapa, a global MBA candidate in international business and marketing at Concordia University. The two students were selected from a diverse pool of applicants who showed achievement and potential in business marketing…

The 2014 BMA Milwaukee Bell Awards Go To …

April 24, 2014

Celebrating work created in calendar year 2013, the April 24th BMA Milwaukee Bell Awards Show was the event of the year for many in southeastern Wisconsin’s B2B marketing community. Recognized as the premier annual marketing awards show in the region, a panel of national judges reviewed an impressive 175 submissions (nearly 30 percent more than last year),…