Marketing Sound Bites: A Skill-building Breakfast

Wednesday, February 21, 2018

7:30 am – 9:30 am

Add to your marketing toolkit with a skill-building morning workshop. Engage with local marketing experts on top marketing trends for 2018, including social media marketing, AR/VR technology and Account-Based Marketing.

During the event, attendees will rotate between three topics for an overview of the trend and then engage in a small group Q&A to learn more. Experts include:

  • Laura Stingl, Media Supervisor, Bader Rutter
  • Dylan Taugher, Operations and Account Assistant, CI Design
  • Benjamin Pipkin and Paul Stockhausen, Account-Based Marketing Influencers, Psynched

This event is hosted by the BMA Milwaukee Young Professionals group, and open to everyone as these trends impact all marketers — young and experienced!

Registration includes a light breakfast and coffee.

Wednesday, February 21, 2018

7:30 am – 9:30 am

Laura Stingl<br />
Media Supervisor<br />
Bader Rutter

Laura Stingl
Media Supervisor
Bader Rutter

Event Topic: This session explores the different ways marketers can reach their target audiences across all the social media channels.  Go behind the scenes in the social platforms to see what types of targeting you may be missing.
Laura Stingl has five years’ experience working as a media planner specializing in paid social media buying.  Over the course of her career she has worked across multiple B2B and B2C clients of all sizes using social media to achieve marketing goals.


Dylan Taugher<br />
Operations and Account Assistant<br />
CI Design

Dylan Taugher
Operations and Account Assistant
CI Design

Event Topic: “B2B Reality Check on AR/VR”
Dylan has been working on AR/VR projects at CI Design for two years. He is very passionate about the technology and finding practical applications for businesses in today’s market. With a background in video editing and project management, Dylan has always had a passion for new technology that can improve the Sales/Marketing process and is excited about the future of AR/VR/MR.


Benjamin Pipkin<br />
Account-Based Marketing Influencers<br />
Psynched

Benjamin Pipkin
Account-Based Marketing Influencers
Psynched

Event topic: All things Account-Based (Marketing, Advertising, Sales).


Paul Stockhausen<br />
Sales Integration / Co-Founder<br />
Psynched

Paul Stockhausen
Sales Integration / Co-Founder
Psynched

Event topic: All things Account-Based (Marketing, Advertising, Sales).

Paul began his sales career in the out-of-home advertising world more than 20 years ago, working with direct clients and advertising agencies to execute local, regional and national ad campaigns. In 2010, Paul was named Vice President of Sales for Clear Channel Outdoor. He was responsible for overseeing Local/National Sales, Marketing, Digital, Creative and Charting departments for the Milwaukee branch.

Paul went in a new direction in 2015 and founded The Association, a unique marketing and advertising firm that utilizes the skills of his network local, hungry and talented small business owners. Paul and his associates bring to his clients decades of specialized marketing experience in order to successfully execute every aspect of their projects.

The Association’s mission is to foster the spirit of entrepreneurship in the Milwaukee ad community.

Paul has developed a passion and expertise for Account-Based Marketing (ABM) and assisting his B2B clients with sales and marketing strategies that help them reach their key prospects and accounts. Paul and his partners opened Psynched, an ABM consulting firm, which is focused entirely on strategizing, developing and creating effective ABM tactics for B2B clients.

Paul is a graduate of Marquette University High School and earned his B.S. in Marketing from Xavier University.