Add to your marketing toolkit with a skill-building morning workshop. Engage with local marketing experts on top marketing trends for 2018, including social media marketing, AR/VR technology and Account-Based Marketing.
During the event, attendees will rotate between three topics for an overview of the trend and then engage in a small group Q&A to learn more. Experts include:
- Laura Stingl, Media Supervisor, Bader Rutter
- Dylan Taugher, Operations and Account Assistant, CI Design
- Benjamin Pipkin and Paul Stockhausen, Account-Based Marketing Influencers, Psynched
This event is hosted by the BMA Milwaukee Young Professionals group, and open to everyone as these trends impact all marketers — young and experienced!
Registration includes a light breakfast and coffee.
Wednesday, February 21, 2018
7:30 am – 9:30 am
Operations and Account Assistant
Account-Based Marketing Influencers
Event topic: All things Account-Based (Marketing, Advertising, Sales).
Sales Integration / Co-Founder
Paul began his sales career in the out-of-home advertising world more than 20 years ago, working with direct clients and advertising agencies to execute local, regional and national ad campaigns. In 2010, Paul was named Vice President of Sales for Clear Channel Outdoor. He was responsible for overseeing Local/National Sales, Marketing, Digital, Creative and Charting departments for the Milwaukee branch.
Paul went in a new direction in 2015 and founded The Association, a unique marketing and advertising firm that utilizes the skills of his network local, hungry and talented small business owners. Paul and his associates bring to his clients decades of specialized marketing experience in order to successfully execute every aspect of their projects.
The Association’s mission is to foster the spirit of entrepreneurship in the Milwaukee ad community.
Paul has developed a passion and expertise for Account-Based Marketing (ABM) and assisting his B2B clients with sales and marketing strategies that help them reach their key prospects and accounts. Paul and his partners opened Psynched, an ABM consulting firm, which is focused entirely on strategizing, developing and creating effective ABM tactics for B2B clients.