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The Latest from BMA MKE


BMA Milwaukee Awarded $1,000 Grant from the Eisner Creative Foundation

October 17, 2013

BMA Milwaukee was recently awarded a $1,000 grant from the Eisner Creative Foundation in support of the Chapter’s existing university outreach programs. This grant has been specifically earmarked to subsidize campus road shows, speed interviewing, and academic scholarship initiatives. Through its programs, the University Outreach committee assists with career development by providing quality educational and…

BMA Milwaukee to Host Global B2B Rising Series Program on October 10

September 23, 2013

Creativity is rising. Technology is rising. Data is rising. ROI is rising. B2B is rising. And, on Thursday, October 10, BMA Milwaukee will host a session on the growing role B2B marketers are playing as engines of innovation and growth with a luncheon program on the rise of behavioral economics. When behavioral economists began publishing…

BMA Milwaukee Keynote Speaker Series Features Noted Authors, Industry Thought Leaders and Emerging B2B Marketing Strategies

September 5, 2013

Survey results from a joint Business Marketing Association (BMA) and Forrester Research study, entitled “B2B CMOs Must Evolve or Move On,” shows that there has never been a better time to be a B2B marketer. Compared with its remit just two years ago, marketing’s responsibilities have become significantly broader, with 97 percent of respondents saying…